The world of technology distribution is rapidly consolidating. In many ways, this is a reflection of what is happening to a lot of legacy technology vendors – just look at Dell’s massive $67b acquisition of EMC.
The most recent acquisition, Tech Data’s $2.6b deal for Avnet Technology Solutions, is clear-cut move to cover the bases. Tech Data stocks everything from iPhones to laptops and also has a data centre equipment business, while Avnet’s unit centres on higher-end data centre hardware.
What’s more, Tech Data is strong in Europe but not in Asia, while Avnet is strong in Asia as well as the Americas.
Whilst covering all the bases is a good thing, any sense of being a ‘specialist’ in any one area can lose focus in such a large business.
That’s how Axente can provide a crucial role in representing technology vendors, as we have extensive channel experience as well as partnerships with the two main players in distribution – Tech Data and Ingram Micro.
Strong distribution partners are vital to a successful indirect channel. We leverage our trusted relationships for our vendors, helping them to get established with these key distributors who may not have previously considered them.
If you find yourself confused by all the moving and shaking in the tech distribution world, why not get in touch and see how Axente can help.