It’s the time of year again where we see products piled high in shopping trolleys and websites crashing under the traffic – that’s right, Black Friday!
But is there really such a thing as a sale in IT?
With Black Friday occurring on the same day each year, resellers often have the time to carefully plan out their strategies so that they get just as good a deal as their customers.
Discounts are often based on volume, for example. Or an advertised sale of 20% may be based on an RRP that was only used for a short time in one remote location.
One thing for sure is that people will wait for a good deal, so retailers have to be savvy with their sale plans.
PwC research found that the average spend over the Black Friday weekend is expected to double this year to £203. But with 57% of consumers holding off making a purchase, is this really a surprise?
Yes it makes the headlines – sometimes for the wrong reason when fights break out for the last reduced TV – but Black Friday isn’t the last word in getting a good deal.